Cheap Broadway Tickets – How to Get Them

I am an online tickets broker with 25 ticket websites and I also own other online businesses that are not ticket related. I want to share with you something that most people don’t know when shopping for Broadway tickets or any other kind of event ticket.

If you are thinking about attending a Broadway Theatre Show, and want to get cheap or discount tickets, then you probably already did your homework and went online and priced the tickets. You also found that some of the prices are outrageously high. Here is how the secondary ticket market works. By knowing this little bit of information you will have a lot going for you when you set out to make a purchase.

First of all the whole ticket market is driven by supply and demand. Nothing else determines prices except supply and demand. With that being said let me show you a quick example of how supply and demand works.

You need to know that ticket broker websites use bidding software. It is up to the ticket seller whether they want to use the bidding software on their listing. What the bidding software does is, if a seller lowers or raises the price of their tickets then other sellers who have similar tickets in the same section and row or general area will also have their prices adjusted automatically so they can compete with the seller who changed their price and and hopefully sell their tickets. This is done automatically by the bidding software. NOT all sellers use bidding software when they sell their tickets through a brokers website.

Another important thing that you need to know is that about 2 hours before showtime the demand for tickets drops and so do the prices most of the time. I have seen front row seats to some of the best shows on Broadway sell at or below cost even on the weekends.

Here is another bit of info. Many Broadway brokers have contracts with the theater’s for a certain amount of seats. They must buy a certain amount of seats to every show as part of the contract. At the last minute they have to sell these tickets for whatever that can get for them to replenish their funds for the next show dates. This is where you can save cash and score last minute bargains. If you want to take your chances and buy last minute then don’t set your heart on one show. Pick five shows and I can almost guarantee that you will see at least one of the shows cheap and have good or great seats.

Sometimes you will see crazy ticket pricing such as this as curtain time nears;

2 tickets in the front row Center Orchestra for Wicked on Broadway $100 each
6 tickets in the front row Center Orchestra for Wicked on Broadway $400 each
You might say to yourself the price difference is $300 a ticket for the same tickets. Why is this?

Here is the reason why. One Broadway Broker owns all 8 tickets. Because they are the best seats in the house he does not want to let the tickets go to waste so he lowers the price on 2 of the tickets to $100 each hoping to recoup some money. The other 6 tickets they want to try to sell for over face value to a larger party. If they can’t sell the tickets you will suddenly see them being offered in discounted pairs again until they are sold.

You are always best to buy your tickets as early as possible and not wait to the last minute, especially during the holiday season. If you will be in NYC for 3 days and have the time then consider searching for tickets for all three days you will be in the city because then you will have the best selection at the best price if you have 3 days to choose from instead of one.

One thing you should never do is buy your tickets off the street and pay with cash. Fraudulent fake tickets sales cost consumers tens of millions of dollars a year. Don’t get taken by these thief’s.

Sure Ticket Brokers do charge a surcharge but look at the service fee you are paying like an insurance policy. What would you rather do? Pay $400 for fake tickets on the street or $400 plus service fee from a Broker and be guaranteed you won’t get robbed and the tickets are real.

I hope I have not made this confusing for you but it is great useful information if you understand it.

Enjoy the show!

http://BroadwaysBestTickets.com

Author: James Riordon
Article Source: EzineArticles.com
Omron HEM-790IT review